FigJam Brand Sprint Template

Unlock the potential of your brand with the Google Brand Sprint Template:

• Streamline your brand vision and strategy in a three-hour session
• Define your brand's essence, purpose, and values
• Kick-start strategic activities such as naming, rebranding, or refining your brand identity

The point of these exercises is to transform the abstract idea of “our brand” into something concrete. After completing the exercises, your team gains a common language to articulate what your company stands for — making subsequent decisions about visuals, voice, and identity much simpler.

The Brand Sprint consists of six exercises:

1. 20-Year Roadmap: Helps you envision your company's long-term trajectory.
2. What, How, Why: Reminds you of your company's core purpose and existence.
3. Top 3 Values: Makes your company's purpose more specific.
4. Top 3 Audiences: Helps prioritise your brand's target audience.
5. Personality Sliders: Defines the attitude and style of your brand.
6. Competitive Landscape: Compares your brand to others in the market.

Developed by Google Ventures, this concise yet comprehensive tool condenses complex branding challenges into a user-friendly framework, empowering you to clarify your brand's direction and market positioning. Perfect for entrepreneurs, marketers, and teams seeking clarity and direction for their brand identity journey.

Want to learn more? Check out the original article on Brand Sprint.

Into design leadership? Try my Notion Design Management Templates for enhanced organisation and collaboration.